LALO Tactical is a tactical athletic footwear company specializing in high-performance shoes for military personnel, athletes, and fitness enthusiasts.
My role: At LALO, I was responsible for a variety of things which included: photoshoots, magazine ads, social posts + stories, tradeshow workbooks, merch designing, and technology specification infographics. This was my first professional design role and it taught me a range of skills such as: project management, adhering to brand guidelines, working with printers and partners, and overall just designing in a professional environment for a reputable brand in the tactical space. It was the perfect role for that time in my life and it set me up well for my transition to my next employer.
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TECH Specs
Tradeshow Workbook
SOCIAL Highlights
Product Shots
Mockups
